Brane-Cantenac
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Just Brane: together as one.
Scope
Brand strategy, Brand identity, Storytelling, Website, Content creation
Context
It takes extraordinary long-term conviction to change the reputation of a historic Bordeaux estate, however in the quietly confident hands of Henri Lurton, Brane-Cantenac has achieved what few have even dared to imagine.
Convinced by the potential of their terroir and dedicating every resource to a single goal, Brane-Cantenac’s clear and unified vision ‘Just Brane’ has enabled it to evolve to become one of the prestigious estates of the famed Margaux appellation.
“I was born here, and I invest everything I can into this terroir.”
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Project
A new website for Brane-Cantenac was the opportunity to affirm a new editorial strategy centred around mastering terroir and technique, with a no-nonsense approach that proudly presents the essential elements of what make their wines the success they are today.
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
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Mastering every detail.
Website
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Each vintage at your fingertips.
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Converging towards the essential.
Photography
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


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

Team
- Brand strategy, Editorial: TY Studio
- Web design, art direction: Camille Tinon
- Web Development: TY Studio
- Photography, Film: Edward Taylor
- Project manager: Emma Saclier
- Assistant art director: Paula Chahbazian