Brane-Cantenac
Just Brane: together as one.
Scope
Brand strategy, Brand identity, Storytelling, Website, Content creation
Context
It takes extraordinary long-term conviction to change the reputation of a historic Bordeaux estate, however in the quietly confident hands of Henri Lurton, Brane-Cantenac has achieved what few have even dared to imagine.
Convinced by the potential of their terroir and dedicating every resource to a single goal, Brane-Cantenac’s clear and unified vision ‘Just Brane’ has enabled it to evolve to become one of the prestigious estates of the famed Margaux appellation.
Project
A new website for Brane-Cantenac was the opportunity to affirm a new editorial strategy centred around mastering terroir and technique, with a no-nonsense approach that proudly presents the essential elements of what make their wines the success they are today.
Mastering every detail.
Website
Each vintage at your fingertips.
Converging towards the essential.
Photography
Team
- Brand strategy, Editorial: TY Studio
- Web design, art direction: Camille Tinon
- Web Development: TY Studio
- Photography, Film: Edward Taylor
- Project manager: Emma Saclier
- Assistant art director: Paula Chahbazian