Clinet
Experience The Clinet sensation.
Scope
Creative direction, Art direction, Editorial Strategy, Storytelling, Website, Film, Photography, Key Visual
Context
Clinet’s rare, hedonistic qualities and powerful yet elegant aromatic palate makes it one of Pomerol’s most desirable wines. An ambitious vision and continued, obsessive attention to detail has seen Clinet grow from strength to strength, now no longer defined by objective technical qualities but instead as a multi-sensory experience that each one of us can share in our own way.
Project
We accompanied Clinet on an introspective journey, defining and communicating the rare sensation of tasting Clinet across a variety of interlinked formats, forming the basis for an editorial strategy that expresses their identity in a uniquely sensual and artistic way.
Unmistakeably Clinet.
Art direction
Clinet's soil crafts clinet's texture.
Photography
Editorial
“With the slightest disturbance, Clinet comes alive. The tension flexed across its supple surface is relieved as the wine springs into shape, sparking a playful, delightful dance in close harmony with the glass.
Charged with youthful energy, Clinet radiates with joy and optimism. As Clinet swirls, it gathers excitement and enthusiasm with every turn. Sunlight streaks through the wine as if it were a revolving jewel, throwing off projections, reflections and aromas – teasing the senses with what’s to come.”
The film
A digital tasting experience.
Website
Pomerol's most aromatic terroir.
Key Visual
Clinet is red, Clinet red.
Personal exploration
Clinet reminds you how great nature can be.
Team
- Creative director, storytelling: Edward Taylor
- Art director: Camille Tinon
- Producer: Emma Saclier Di Gregorio
- Photography: Stan Desjeux
- Web design: Camille Tinon
- Web development: TY Studio
- Film production: TY Studio
- Film direction: Edward Taylor, Stan Desjeux
- Videography: Julien Thiverny, Edward Taylor
- Camera Assistant: Jerome Grémy
- Lighting Engineer: Etienne Hubert
- Editing: Thomas Ferey
- Colouring: Lily Post-prod
- Key Visual: TY Studio
- Assistant Art director: Paula Chahbazian