Czapek
The rebirth of fine watchmaking heritage.
Scope
Brand concept, Luxury brand consulting, Creative direction, Advertising visual
Context
Czapek & Cie is an independent Swiss watch brand that has surprised collectors and enthusiasts with remarkable mechanical timepieces. The revival of the company was inspired by the pocket-watches of François Czapek, one of the greatest 19th century watchmakers, and partner to Patek Philippe.
The company collaborates with only the finest artisans around Le Locle in Neufchatel, producing highly bespoke watches in extremely limited quantities for the true rare watch collector.
“We never planned to create a community, it just emerged from our way of working.”
Project
To accompany Czapek on its rapid ascent from artisan creator to independent superstar brand, we developed a tagline and campaign conveying Czapek’s collaborative yet disruptive character. Unlike most brands who sell a dream or identity to aspire to, Czapek responds to a particular type of person who simply aspires to own a Czapek.
The tagline
We collect rare people.
Team
- Consulting, Creative direction: TY Studio