De Lozey

Champagne
De Lozey

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Bottle of Champagne De Lozey Cuvée prestige sitting on golden plate between two Champagne glasses

Make our tradition, your tradition.

Scope

Brand identity, Product strategy, Print & Packaging design

Context

Family owned since 1881, Champagne De Lozey in Celles-sur-Ource is one of the finest representations of a true ‘grower’ Champagne, where each hand-crafted wine in the range offers true personality and a full, authentic expression of specific, carefully-selected terroir.

A prized ‘Solera’ vat, handed down from generation to generation, grows more complex with each vintage and gives the wines depth and continuity of character.

“De Lozey is about wines that are packed full of pleasure.”

Philippe Cheurlin
Out of focus bottle of chateau Clinet sat on rock against sunset sky

Project

In order to align the brand’s image with the quality of the Champagne, we recreated De Lozey’s entire brand identity from scratch, including designing the labels and packaging for the entire range of wines.

A reimagined prestige cuvée was introduced to demonstrate the pinnacle of De Lozey’s savoir-faire and passion for old Champagne, as well as multiple other limited-edition creations.

A redesigned crest, logo and branding elements.

Brand identity

Full range of Mamont vodka bottles sat on rock with sunlight shining through trees

A unique colour finish for each cuvée.

Product identity

Pair of hands holding Champagne De Lozey Blanc des Blancs vinifié sous bois label at print shop Close up of paint colour mixing at print shop Champagne De lozey blason foiling cut outs on printing machine Champagne De lozey blason foiling being applied to labels
Champagne De Lozey Blanc de Blancs Vinifié Sous Bois label being printed

The ultimate Cuvée des Gentlemen.

Product strategy

Champagne De Lozey Cuvée des Gentlemen label being printed Champagne De Lozey Cuvée des Gentlemen label being printed
Champagne De Lozey Cuvée des Gentlemen label being printed

50% Chardonnay, 50% Pinot Noir.

Limited edition

Champagne De Lozey 50 50 label being printed Champagne De Lozey 50 50 label being printed
Champagne De Lozey 50 50 label being printed

Using the finest artisinal printing techniques.

Champagne De Lozey printing folder at print shop Close up of dirty rags inside print shop paint rag bin Close up of Champagne De Lozey label stencil guides Close up of bucket of black paint for label printing Close up of magnifying glass used to check crest on De Lozey label Collection of Champagne De Lozey labels on white shelf
Two hands holding a Champagne De Lozey Cuvée des Gentlemen label at print shop

Team