Mamont
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Choose adventure.
Scope
Art direction, Photography
Context
Created in Siberia’s oldest operating distillery, Mamont Vodka is immediately recognisable for its distinctive tusk-shaped bottle. With exponential growth, huge ambition and a cult following in Russia, Mamont launched its brand platform around the tagline: ‘Choose Adventure.’
Project
By embarking on our own adventure in the Pyrenees, we drew inspiration from diverse landscapes and natural elements to give varying dynamics and art direction appropriate to each product in the range.
From the icy waters of a mountain lake.
Mamont Vodka
To the sheltered wildnerness of a hillside forest.
Mamont Blood
A spot for cool relief at a riverside clearing.
Mamont Ivory
The reassuring comfort of a roaring campfire.
Mamont Blood
The invigorating freshness of a crashing waterfall.
Mamont range
Days of trekking, wading and scrambling for the perfect shot.
Team
- Creative direction: TY Studio
- Photography: Edward Taylor
- Art direction: Julien Seignol
- Assistant photographer: Alban Dejong