Taransaud

scroll

Barrels that come together like clockwork.

Scope

Creative direction, Film, Event

Context

Many small cooperages have remarkable savoir-faire, but Taransaud is able to craft the finest French oak barrels at scale with utmost reliability and no sacrifice to quality.

Taransaud’s craftsmen alternate between intense physical work - hammering the barrels together and toasting them on roaring open flames - and the delicate manual tasks of sanding and finishing. Every gesture is carefully rehearsed, mastered and synchronised.

“Every careful step of making a taransaud barrel is orchestrated with perfect timing and precision”

Henri de Pracomtal

Barrel maker spraying water into the inside of a barrel being toasted

Project

For a musical-themed soirée held in Bordeaux’s Grand Théâtre, we proposed to contrast the traditional event and venue with a striking percussive spectacle that transported guests to the heart of Taransaud’s ateliers. A brand film with an original composition extended the concept, immortalising this unforgettable moment and relating it back to Taransaud’s savoir-faire.